Engagement rate
Likes and comments on recent posts versus followers, graded A–F against accounts of the same size.
Audience audit · Free and instant
Are your Instagram followers real?
Audit any public account in seconds: engagement rate, Reel reach and the warning signs bought or inactive followers leave behind, scored from live Instagram data.
- No login or password
- Any public account
- Results in seconds
What you get
Everything inside your audit
The numbers that tell real growth from bought growth, for any public account.
Reel reach
Average plays per Reel as a share of followers. Inactive followers don't watch.
Comment-to-like balance
Bought likes rarely come with conversation, and engagement pods leave the opposite pattern.
Follow ratio
Follow-for-follow growth shows up as following far more accounts than follow back.
Posting rhythm & profile
How consistently the account posts, and whether the profile basics are in place.
Health score & red flags
Every signal weighted into a 0–100 score, with plain-language warnings.
Sample report
What your report looks like
Example data. Your report is generated from the account's public profile and its most recent posts.
No black box
How the score works
Six public signals, each scored 0–100 and weighted into the account's health score.
| Signal | Weight |
|---|---|
| Engagement vs. accounts of the same size | 35% |
| Reel reach (plays per Reel ÷ followers) | 20% |
| Comment-to-like balance | 15% |
| Follow ratio | 10% |
| Posting rhythm (last 30 days) | 10% |
| Profile basics (photo, name, bio, link) | 10% |
70+ healthy
41–69 mixed
40 or less weak
Signals without enough data, like Reel reach for an account with no Reels, are left out rather than guessed. Pinned posts are excluded from engagement. If neither engagement nor Reel reach can be measured, for example because likes are hidden on every recent post, the account gets no score.
How it works
Three steps, about ten seconds
- 1
Enter a username
Any public Instagram handle, plus your email.
- 2
We read live data
The public profile and its most recent posts and Reels, pulled in real time.
- 3
Get your report
Health score, engagement grade, six authenticity signals and red flags, in seconds.
Weak signals?
Grow with real people instead
Swap inactive followers for real, active people who like, comment and watch. Describe your goal and get a custom package in seconds.
Got questions?
Audience audit FAQ
Is the audit really free?
Yes, the whole audit is free. We ask for your email so we can follow up on your results.
How is the engagement rate calculated?
(Average likes + comments on the most recent posts, pinned posts excluded) ÷ followers × 100, graded A–F against accounts of the same size. A 2% rate means something different at 1K followers than at 1M.
How do you spot fake followers?
Bought and inactive followers don't like, comment or watch. So we compare the account's engagement, Reel plays and comment patterns with accounts of the same size, then check its follow ratio, posting rhythm and profile basics. Each signal is weighted into a 0–100 health score (weights above). The free scan doesn't score followers one by one.
Can I audit any account?
Any public Instagram account, including competitors and creators you plan to work with. Private accounts can't be analyzed because their data isn't public.
Do you need my Instagram login?
No. The audit only reads public profile data. We never ask for your password or account access.